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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Elizabeth
CAN-SPAM… and no, I’m not talking about canned ‘meat’
CAN-SPAM is the U.S. federal regulation regarding the sending of commercial email and messages. Besides email, something else that’s covered under CAN-SPAM is SMS messaging. To give a little background around CAN-SPAM… What does ‘CAN-SPAM’ even mean? CAN-SPAM’s full name is Controlling the … Continue reading
Posted in Uncategorized
3 Comments
Do you know the name of the 9th U.S. President?
Don’t feel too bad if you don’t know… you’re not alone. Less than 1% of those surveyed didn’t know either. If you’re dying to know, his name is William Henry Harrison. And if you haven’t heard of him, it’s probably because he … Continue reading
Posted in Uncategorized
18 Comments
Get your hustle on!…Kind of?
Amid a 7-1 season and leading his NFL football division, Bruce Arians the Arizona Cardinals head football coach, believes in the old adage, “work smarter, not harder.” Arians had a long road to a head coaching job in the NFL, … Continue reading
Posted in Uncategorized
6 Comments
Solve your own crisis!
Get out in front of crisis! Anyone who argues with this notion in today’s world probably lives under rock and doesn’t pay attention to social media. I actually study sports and I treat as an academic discipline, that’s probably why … Continue reading
Posted in Uncategorized
7 Comments
Official Non-Sponsor of…that event
Official Olympic sponsorships are coveted by companies for the brand exposure and the prestige of being able to say, “Official Sponsor of the 2012 London Olympic Games.” The International Olympic Committee has very strict marketing standards to protect official sponsors, … Continue reading
Posted in Uncategorized
3 Comments
Give it a tap: NFC and the new era in digital marketing
You are not alone if you haven’t heard of Near Field Communications (NFC) technology or never realized that you’ve probably already used a form of it whether through a digital wallet, FastTrak pass to zip through a toll bridge, or paid for gas with an easy swipe. NFC uses RFID or a short length wireless radio frequency to send snippets of data to a receiver. Once touted by mobile device makers as the breakthrough technology for the mobile wallet system, it is now being leveraged by digital marketers to push content in very powerful and convenient ways. Continue reading
Posted in Uncategorized
Tagged Apple, digital marketing, Galaxy SIII, google, mobile marketing, NFC, Samsung, Social Media
7 Comments