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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
- Don K Ochoa on Rolex – Will the Bubble burst?
- helpful site on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- medium.com on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
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Author Archives: kjvaugha
Is marketing automation the death of customer service?
I have recently learned about Marketing Automation, named one of the 7 marketing tactics a company should be doing. While I may be late to the game, I can’t help but question if these one stop services are destroying the … Continue reading
Posted in Uncategorized
1 Comment
Power to The Peeple
Every night restaurants open their doors to hungry patrons who have chosen their establishment because it received an overall positive review on Yelp. To date, there are over 90 million Yelp reviews posted on the platform. Even in 2016, word … Continue reading
Posted in Uncategorized
5 Comments
John Lewis did it again with a Penguin!
The British retailer, John Lewis, has made headlines for itself since 2006 by putting out an annual short film holiday advertisement. Over the years, the John Lewis holiday ads have become a cultural institution of sort that signals the beginning … Continue reading
Posted in Uncategorized
3 Comments
Nestle cereal and a tweeting bra, how cool is that?
Over the years, breast cancer has always been a topic that brands won’t miss if there is a need for showing corporate social responsibility. It surprised me when I saw Nestle, a food and beverage brand, brought out a “tweeting … Continue reading
Posted in Uncategorized
4 Comments
Digital Media Integration in a Post Print World
So in my last post (That seems like an eternity ago, right?) I discussed how the print media is not dead, how perhaps no other medium is better suited to cross the digital divide then a newspaper, with its ability … Continue reading
Posted in Uncategorized
Tagged Digital, Digital Integration, digital marketing, NCAA, print media
1 Comment
The State of Print (As of this week, anyway)
When I was offered a position to head up the marketing efforts for 8 newspapers and their digital counterparts in West Texas and throughout New Mexico, I almost brushed it aside like a piece of lint you might find in … Continue reading
Posted in Uncategorized
Tagged advertisers, Advertising, content, Digital, New Mexico, newspapers, print, revenue, West Texas
4 Comments