Tag Archives: Digital

Truffle Pig: Why brands need to dig deep to get their messages out

Late last month, global advertising firm WPP announced a partnership with Snapchat and The Daily Mail to create a new type of advertising agency. The venture, called Truffle Pig, would deliver “story driven marketing” for brands. Leveraging Snapchat’s social network, … Continue reading

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Digital Media Integration in a Post Print World

So in my last post (That seems like an eternity ago, right?) I discussed how the print media is not dead, how perhaps no other medium is better suited to cross the digital divide then a newspaper, with its ability … Continue reading

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The State of Print (As of this week, anyway)

When I was offered a position to head up the marketing efforts for 8 newspapers and their digital counterparts in West Texas and throughout New Mexico, I almost brushed it aside like a piece of lint you might find in … Continue reading

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Click Goodbye to Kodak

One of the earliest birthday gifts I remember getting was a 110mm camera from my 6th grade math teacher in Middle School.

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