Author Archives: kjvaugha

Is marketing automation the death of customer service?

I have recently learned about Marketing Automation, named one of the 7 marketing tactics a company should be doing. While I may be late to the game, I can’t help but question if these one stop services are destroying the … Continue reading

Posted in Uncategorized | 1 Comment

Power to The Peeple

Every night restaurants open their doors to hungry patrons who have chosen their establishment because it received an overall positive review on Yelp. To date, there are over 90 million Yelp reviews posted on the platform. Even in 2016, word … Continue reading

Posted in Uncategorized | 5 Comments

John Lewis did it again with a Penguin!

The British retailer, John Lewis, has made headlines for itself since 2006 by putting out an annual short film holiday advertisement. Over the years, the John Lewis holiday ads have become a cultural institution of sort that signals the beginning … Continue reading

Posted in Uncategorized | 3 Comments

Nestle cereal and a tweeting bra, how cool is that?

Over the years, breast cancer has always been a topic that brands won’t miss if there is a need for showing corporate social responsibility. It surprised me when I saw Nestle, a food and beverage brand, brought out a “tweeting … Continue reading

Posted in Uncategorized | 4 Comments

Digital Media Integration in a Post Print World

So in my last post (That seems like an eternity ago, right?) I discussed how the print media is not dead, how perhaps no other medium is better suited to cross the digital divide then a newspaper, with its ability … Continue reading

Posted in Uncategorized | Tagged , , , , | 1 Comment

The State of Print (As of this week, anyway)

When I was offered a position to head up the marketing efforts for 8 newspapers and their digital counterparts in West Texas and throughout New Mexico, I almost brushed it aside like a piece of lint you might find in … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | 4 Comments