Author Archives: Dena

Marketing to the Connected Consumer

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You can’t get away from the sheer volume of articles on LinkedIn, popular media sites, and even here on ‘Buy the Way’ about how to reach the millennial market; and now a sub-segment called Xennials that claim to own a … Continue reading

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Unpacking “she’s threatened by you” in the workplace

Recently I consulted for a company that had hired a smart and curious female intern with a positive attitude and an extraordinary work ethic. She wanted to learn more about the marketing decisions at the company. She was also interested … Continue reading

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Oh Snap. That selfie is actually ‘influencer marketing’

Your favorite celebrity on Instagram isn’t just showing you her favorite pair of shades in that selfie on the beach – she is likely getting paid by the brand to endorse the product to millions of followers –this is the … Continue reading

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