Author Archives: Lauren

Hello, Can You Hear Us Now: Tips on Socially Listening

Contactless payments. Delivery On-demand. E-commerce enablement. Three tech enablements that set companies apart amid the drastic cultural shifts fast-tracked by COVID. As a marketer, the ability to read people’s minds and spot emerging consumer behaviors is invaluable. And the global … Continue reading

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McDonald’s Influencer Marketing: Back with Cactus Jack?

A recent article in the New York Post has marketing minds curious. Is McDonald’s latest influencer partnership a bust or a disruptive experience driving sales? Undoubtedly a big win for Travis Scott, partnering with the international fast-food brand valued at … Continue reading

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