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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Elizabeth
When Social Becomes the Creative
In an attempt to “speak the language” of their consumers, brands are utilizing different forms of creative to market their products. The popularity of streaming services like Hulu, Netflix and Amazon Prime and social media platforms like Instagram, Facebook, and … Continue reading
Posted in Uncategorized
1 Comment
Are You Willing to “Binge-Watch” a Marketing Campaign?
With video streaming at an all time high, brands are in search of innovative tactics to market new products, broaden their reach, and increase user traffic. In a cluttered digital landscape with constant messaging, brands need new ways to target … Continue reading
Posted in Uncategorized
4 Comments
Starbucks 2015: Marketing Convenience
In an effort to rally support after disclosing lower than expected sales this quarter, Starbucks announced that it is working on an app that will enable customers to pre-order beverages and eventually, have them delivered to you (Choi, 2014). They … Continue reading
Posted in Uncategorized
3 Comments
Urban Outfitters: Shameless Publicity or Sheer Ignorance?
This week, clothing retailer Urban Outfitters released a new product for sale on their website that instantly went viral… and not in a good way. For only $129, you could purchase this one of a kind, vintage-inspired Kent State University … Continue reading
Posted in Uncategorized
6 Comments
Mad Men, A Fictional Show and A Real Advertising Battlefield
Although Jon Hamm was still wearing his signature smile, I was upset sitting in front of TV when I saw Mad Men went home empty-handed on 2012 Emmy Awards ceremony last Sunday night. The critically acclaimed show caused a stir … Continue reading
Posted in Uncategorized
Tagged Advertising, fashion industry, Mad Men, reviving old brands
4 Comments