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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
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- helpful site on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- medium.com on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
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Author Archives: Marnae
Social Media Use During a Crisis
Since its inception, social media wove itself into popular culture today, causing organizations to engage with key stakeholders through various social media platforms. Social media platforms such as Facebook, Instagram, Twitter and YouTube collectively attract about 2.8 billion users each … Continue reading
Posted in Uncategorized
2 Comments
Celebrity Endorsements: Do they guarantee success?
Back in late March, Jay-Z launched Tidal, a music streaming service. I didn’t see the press conference live, but I remember a friend saying “I’ve never seen so many celebrities on a stage looking so weird.” I recalled the hashtag, … Continue reading
Posted in Uncategorized
8 Comments
You’re on Coke
Coca-Cola’s latest campaign has created stir in the Big Apple and San Francisco. The simple white posters with black lettering have been displayed at local bus stops and subways and have gained notoriety, curiosity, and controversy from onlookers. The writing … Continue reading
Posted in Uncategorized
6 Comments
Do you love your car, your iPhone, your PC?
Are you part of a brand community? If you are a devout Apple product user and you see someone else using an iPhone or working off their iPad, do you identify with that person and think that you have something … Continue reading
Posted in Uncategorized
1 Comment
Does Adam Sandler Really Eat Popeye’s? Do You Care?
Have you ever watched a television show or movie and seen the actors drinking a Coke, working on a MAC, wearing Ray Ban sunglasses or eating pizza right out of a Pizza Hut box? If you haven’t seen these particular … Continue reading
Posted in Uncategorized
Tagged Advertising, brand entertainment, Branding, celebrity, product placement
2 Comments