Category Archives: Uncategorized

By Drew Wilson None of yinz have jagged me abaht the way I talk n’ at. Thanks, I appreciate it. Of course, if you’re not from Pittsburgh, you probably need me to translate. I just pointed out that no one … Continue reading →

By Jennifer Castro, CMGT 541(A) A luxury yacht, fine wine, diamond necklace, new fragrance or handbag – who are we likely to see as the face of these ads? The answer is most likely a Millennial. Unfortunately, as advertisers, we … Continue reading →

When it comes to integrated marketing communications, it is important to clearly define the target audience. Before doing this, you need to know the difference between the target market and the target audience. The target market is a specific sector … Continue reading →

Since we’ve been discussing the advertising “pitch”, I thought I’d include a baseball reference as my blog title. In baseball, the umpire at home plate calls the pitches as balls or strikes, and we’ve been learning that the decisions makers … Continue reading →

On Wednesday, October 3 at 11:14 a.m. 225 million American cell phone users all received an alert from President Trump. The first of its kind, the Wireless Emergency Alert System is a newly adopted communication system that can only be … Continue reading →

Before there were computers, trips were planned through a travel agent and one would stay where the travel agent would book accommodations. We trusted travel agent to make our trip memorable. Today we trust the Virtual Word of mouth (VWOM) … Continue reading →

Lately, it seems as though the Kavanaugh case has been consuming most of my thoughts. For those of you who are not aware, Brett Kavanaugh is a judge who was set to be appointed to supreme court when Dr. Christine … Continue reading →

California has recently become overrun with businesses attempting to sell cannabis since the state’s legislation made recreational marijuana use legal. This also came with a rush for the California departments responsible for overseeing the proper use of it to create … Continue reading →

Have you heard of rich media? No, it’s not media reserved for the affluent. Rich media can be defined as “any form of content that deviates from normal text and static images and engages with the end user,” ranging from … Continue reading →