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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Category Archives: Uncategorized
A Potentially Perfect Pitch Process
Sitting down to watch “The Pitch” series has been truly educational. I mean I know those types of meetings exist, obviously I have watched them for this class. When I was little and my friends and I would sit around … Continue reading
Posted in Uncategorized
2 Comments
How Siri-ously do you take your Privacy?
Hey there. Are you listening…? Well, your phone is. Last week I was at a party and talking about the cake, which was made by Nothing Bundt Cakes. Everyone loved it and was talking about how much we loved it. … Continue reading
Posted in Uncategorized
13 Comments
Is AI technology the answer for brands to tackle a societal crisis?
You will never find a shortage of organizations dealing with a crisis that is spread out throughout the news. Recently, Levi Strauss took a stand against gun control and gun violence (washington post, 2018), Nike sponsorship of Colin Kaepernick became … Continue reading
Posted in Uncategorized
9 Comments
Is it Time for a Shift in Advertising?
Over the past several years advertising has been heavily under attack. Print advertising is being closely examined under a microscope more so than other media outlets due to the strong stereotypical representations of femininity and consumption displayed in ad contents. … Continue reading
Posted in Uncategorized
7 Comments
Are the 4Ps old news, or merely rapidly expanding in meaning?
Marketing has become a novel field in this century, attributed mainly to the advent of social media and the digital evolution that has turned marketing from local to international with brands becoming global commodities (Ries, 2017). The future is still … Continue reading
Posted in Uncategorized
3 Comments
You Don’t Really Have To Care, Just Act Like You Do!
It’s the weekend. You’re going out with your pals and you know that adult beverages will be involved. So what do you do? You call a Lyft like the responsible adult you are! But Lyft is claiming that they what … Continue reading
Posted in Uncategorized
6 Comments
Marketing that doesn’t feel like marketing.
Activate your Authenticity. We’ve all been bombarded with annoying advertisements and therefore we ourselves know what we will not tolerate when it comes to buying into someone else’s hype on the internet. Yet when it comes to doing our own … Continue reading
Posted in Uncategorized
4 Comments
Ding, Dong, the Funnel is Dead! Customer Delight and Marketing Integration
Shout it from the rooftops, the funnel is dead! At least, that’s what inbound marketing folks have been telling us for the past several years. Each time the funnel nearly-dies, some suspiciously similar shaped diagram clambers to take its place. … Continue reading
Posted in Uncategorized
8 Comments
Fake news and advertising strategy
It’s not an original thought that the perpetuation of the idea of fake news is breeding an underlying sense of distrust among consumers. We’re reticent to believe what the media is telling us so what makes advertising any different? If … Continue reading
What’s in a Name?: Recent Examples of Name-Changing Brands
It sounds like the start of a bad joke: what do IHOP, Weight Watchers and Dunkin’ Donuts have in common? But there’s no punchline, just facts. All three brands have recently gone through a name change. Some of those name … Continue reading
Posted in Uncategorized
9 Comments