Category Archives: Uncategorized

I really received superior service the other day. I was trying to find something online on a website when I was asked if I needed help, I was a little confused because the question came from my Facebook Messenger. I … Continue reading →

I first got introduced to the world of podcast while commuting from Santa Monica to Orange County, a drive that takes approximately 2 hours during rush hour on a good day.  To kill time and keep my brain from falling … Continue reading →

Many people with children probably know about this year’s latest trend, fidget spinners. Fidget spinners are toys with two or three blades that are attached to a central core that allows the blades to spin once squeezed (Best, 2017). A … Continue reading →

Anyone who has an active Instagram account, can concur the new rage of product mentioning and the power of influencer marketing. In these cases, celebrities or social media influencers post about specific products on their account that is shared with … Continue reading →

The loyalty reward program is EVERYWHERE. From credit cards to restaurant chains, companies left and right have adopted the idea that providing customers with an incentive with every purchase is guaranteed to make a repeat customer. How true is that … Continue reading →

Let’s face it – the act of “white washing” Hollywood movies isn’t new. It started since the beginning of movies, but recently, movie-goers as well as several actors and actresses are speaking up. The movie industry is receiving back lash … Continue reading →

Account-based marketing (ABM) is designed to unify the customer experience at an account level so that all key contacts within a target account have a shared, consistent experience with the brand. Building an integrated marketing strategy using an account-based method … Continue reading →

The minority is becoming the majority as the U. S. moves toward becoming a reversed dominant nation, a plurality of racial and ethnic groups (Wazwaz, 2015). The black population is growing in numbers, now comprising 14% of the U. S. … Continue reading →

Music On Campus: FYF Fest The annual FYF Festival previously known as (F Yeah! Festival) at Exposition Park took place for the three days for the first time this year. On July 21-23 2017, 70 bands performed a block away … Continue reading →

You have probably seen a similar headline like this before….did it entice you to read any further? Or if this was a post on a social media site like Facebook, would you click through to read more? If so, I … Continue reading →