There are over 2.3 million incarcerated individuals in the United States. The U.S. has the worlds largest prison population. Being that many state budgets are low and lack funding, several prison facilities throughout the country are looking to provide an … Continue reading
The field of advertising is still dominated by men. Anyone who has watched Mad Men knows the beginnings of the culture well. Has much changed? The books we read for class have been authored by men, and the video … Continue reading
Neilsen’s most recent report from July 2017 indicates that Generation Z now accounts for 26 percent of the total media audience, which makes them the largest audience segment (Sterling, 2017). This shift in demographics has been long anticipated, but … Continue reading
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Since 2013, I have been a member of one of the most exclusive squads on the internet: The Yelp Elites. Seriously though. I am Yelp Elite… and this year I even leveled up within even the elite squad: I am … Continue reading
Regardless if you work in IT or not, you have probably heard the term “Big Data.” Big Data is the huge volume of data that deluges businesses on a day-to-day basis. Basically, data is generated from anything we do that … Continue reading
The need and challenges for corporate Integrated communications efforts is well documented. The biggest concern in creating a successful integrated communications effort is the ever changing face of technology and how to maximize reach using rather new advancements to reach … Continue reading
Recently I consulted for a company that had hired a smart and curious female intern with a positive attitude and an extraordinary work ethic. She wanted to learn more about the marketing decisions at the company. She was also interested … Continue reading
How does a brand as old as the British sci-fi show Doctor Who keep things fresh while still delivering for longtime fans? Well, today the show announced that for the first time in its 54-year run, the main character of the … Continue reading
Spiderman Homecoming, the recently released and over-hyped latest addition to the Marvel Comics Avenger movie family, hit the screens with a box office opening exceeding $100 million. Despite terrific reviews and a Rotten Tomatoes score of 94%, I can’t help … Continue reading
I recently took a flight to New York on a Delta Airlines flight. Having become more keenly aware of brands and their marketing efforts, I was surprised to notice the total integration of marketing the Delta brand directed at … Continue reading