Category Archives: Uncategorized

  For someone who is not a millennial, I can say I jumped on the social media bandwagon, pretty early. Before Facebook, I had a Myspace account, and at the time, it seemed like the ultimate way to be cool. … Continue reading →

It’s happened, Lord & Taylor kicked off the holiday season on Thursday with New York’s first Fifth Avenue department store window display. That makes it official, the festive season is upon us. Many of you may have already noticed that … Continue reading →

When many Americans simply wanted a break from what has been described as one of America’s dirtiest elections (Barone, 2016), brands Hefty and Excedrin each found unique ways of cutting through the political clutter. In the weeks leading up to … Continue reading →

Here we are, communicating with one another through a screen.  Some of you are reading this on your smartphone, others on your tablet, and some of you are on a desktop or laptop computer.  It’s a daily method of communication … Continue reading →

ProPublica, a New York-based investigative newsroom revealed Facebook’s advertising tool violates civil rights housing laws by allowing advertisers to cater to certain segments. To demonstrate Facebook’s tool violates Fair Housing Laws, ProPublica, a non-profit news team dedicated to consumer interests, … Continue reading →

By no means am I a “bra-burning” feminist, but I do support girl power and cheer on fellow women when they succeed. However, pay inequality exists (Adamy & Overberg, 2016) and women are often held to impossible standards regarding beauty … Continue reading →

Upon reading Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook” (2013), I was overwhelmed with the amount of useful information he gave us. However, I also questioned how relevant the information he provided us with still is. Furthermore, I questioned … Continue reading →

The Presidential Election of 2016 changed the way we view politics in more ways than one.  Firstly, a man with no prior political experience attained the highest level of government in the free world, Donald Trump is now the President-Elect … Continue reading →

Along with many industries, the advertising industry is no different in its unfortunate lack of female representation.  At first glance, the industry should be given credit for the fifty percent of woman working in the industry, but if you dig … Continue reading →