Brands try to pass brand content as advertising and vice versa; in the process, they are often left with bland context. There is a fine line between branded content and advertising. When brands try to pitch branded content as advertising … Continue reading
Is the marketing industry going through an existential crisis? What is the future going to look like? Should companies turn to all digital platforms and forget the past and forgo traditional methods? Well it may be surprising to learn that … Continue reading
In this age of social media where you can find anything and everything by going to Facebook, Instagram, Twitter or even Pinterest, one shouldn’t be surprised that you can even search for, view, and find your new home on said … Continue reading
The neon lights, enormous animated screens, blaring horns, mangled traffic, crowded sidewalks and confusion of Times Square adequately describes how disorienting information overload can be. Parallels can be made to advertisements as well as retail and online experiences that cause … Continue reading
Burberry’s new holiday campaign entitled, ‘The Tale of Thomas Burberry’ is a knock-out success (Shepherd, 2016; Vaynerchuck, 2013). The holiday advert features Irish actor, Domhnall Gleeson, as the visionary Thomas Burberry who can ‘dream a world’ in his head (Shepherd, 2016). … Continue reading
This week, Hostess, the maker Twinkies and other iconic snacks including Ho Hos and Ding Dongs, announced it will go public three years after being brought out of liquidation. This is a fascinating come-back story for several reasons. In the … Continue reading
Beyonce killed it at the CMA Awards! Beyonce is a global entertainer. She’s known all over the world. She’s one of the most beautiful women in the world and is a triple threat as she sings, dance and acts. She … Continue reading
About three years ago, I transitioned from meat eater, to vegetarian, to vegan, and back to vegetarian again. In just that short amount of time I’ve noticed a huge surge in “meatless marketing”. It used to be that people thought vegetarians … Continue reading
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Social Media has revolutionized not only the way we communicate and interact but also marketing practices. It was not time along that traditional marketing relayed on television, print, radio, direct mail and outdoors to sell and promote a product. … Continue reading