Tag Archives: Advertising ROI

Advertising ROI and specialized campaigns at the 92nd annual Academy Awards

Awards Season as it is known, runs annually between November and February and includes award ceremonies like the Grammy’s, Golden Globes and tonight…the 92nd annual Academy Awards. Oh, and although not a true “awards” show we may as well include Super … Continue reading

Posted in Uncategorized | Tagged , , , , | 2 Comments

IMC Breakdown – you’re all wrong.

If you’re a fan of Integrated Marketing Communications or if you do it for a living,  you’re probably as sick as I am of knowing that ALL marketing models have gone to hell since “the advent of social media” – … Continue reading

Posted in Uncategorized | Tagged , , , , , , | 2 Comments