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Tag Archives: General Mills
Diversity in Marketing
Commercials have come along way in the last decade. Prior to 2010 the likelihood of finding a company that would take a chance to feature anything else but a “traditional family” was hard find. Hearken back the olden days when … Continue reading
Posted in Uncategorized
Tagged aulani, black community, blog, Cheerios, Disney, diveristy, gay community, General Mills, inclusive, lgbt, Marketing, MCM, USC
1 Comment
Empowerment: Can positive marketing messages truly redefine consumer attitudes and behavior?
As discussed earlier in the semester, companies such as Dove are solidifying their place in the market by implementing strategies that engage and empower consumers. Another organization that is employing the same tactics is Cheerios. Canada’s Multi-Grain Cheerios has recently … Continue reading