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- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
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- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: Integrated Marketing Communication
Don’t Get Left in the Dust by Gen Flux
They are fearless, they are tech savvy, they are not stuck in the past, and they are changing global communication. They are Generation Flux! Continue reading
Posted in Uncategorized
Tagged Annenberg, Carola, Gen Flux, Integrated Marketing Communication, Mashable, Roufs, USC
Comments Off on Don’t Get Left in the Dust by Gen Flux
League Seeks Everyone for LTR (or, The Greatest Funeral I’ve Ever Seen)
Well, the schedule announcement is out, so the countdown can begin. On Friday, July 27, the Pittsburgh Steelers will report to preseason training camp at St. Vincent’s College for the 47th consecutive summer, meaning the annual fan pilgrimage to camp … Continue reading
Posted in Uncategorized
Tagged Funerals, Integrated Marketing Communication, Pittsburgh, Spitzer, Steelers
2 Comments
But how many marketing vehicles should I choose?
I certainly agree with Kitchen and Burgmann’s assertion that integrated marketing communication assists companies in coordinating consistent messages across various channels of communication (2010). In addition, the authors write that the idea of integration is viewed by most marketing practitioners … Continue reading
Posted in Uncategorized
Tagged Integrated Marketing Communication, Marketing Channels, Social Media
4 Comments