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- Rolex – Will the Bubble burst? December 8, 2020
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- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
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- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: entertainment
Marketing for the Crazy Rich Asians
As the COVID-19 pandemic continues I found myself rewatching one of my favorite movies. After completing the 2018 movie Crazy Rich Asians I started to question why this movie was one of my favorite selections. It has your typical romantic … Continue reading
The Ethics of Influencer Disclosure: Who is Responsible?
The American Advertising Federation’s Principles and Practices for Advertising Ethics calls upon brands to communicate transparently with consumers. This practice of honest, fair and balanced advertising offered fewer stakes when brand communications were churned out by the brands themselves. The … Continue reading
How RFID changed Festivals Forever
Who doesn’t love a good live event? Concerts. Ball Games. County Fairs. They’re all fun, but the part that really puts the magic in live events for me is the sense of collective identity that emerges from these experiences. Some … Continue reading
Posted in Uncategorized
Tagged entertainment, Event Sponsorship, Interactive Marketing, Live Events, mobile, RFID
1 Comment
Take My Money, HBO! Why HBO Would Rather Support Digital Piracy Than Take Your Money
With programming that reaches 29 million subscribers in the United States (Carter, 2012), Home Box Office (HBO) has hit pay dirt with its HBO GO website and mobile application. Launched in February 2010, HBO GO has revolutionized the way its … Continue reading
Posted in Uncategorized
Tagged disruptive innovation, entertainment, game of thrones, hbo, hbogo, innovation, media, sustainable innovatio, true blood
2 Comments