Tag Archives: interactive

The Rise of Experiential: Marketing’s Next Evolutionary Step

Experiential marketing is exactly what it sounds like. And yet it is so much more than anything consumers and marketers have been able to grasp yet. But some are getting close. Indeed, experiential marketing and advertising is creating a new … Continue reading

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Why blow up your TV set? Hybridcast is coming in 2013!

On May 23, 2012, Nippon Hosou Kyoukai (NHK) made an announcement in Japan about a new integrated television watching experience dubbed “Hybridcast” (Beach, 2012; Diginfonews, 2012; Buckley, 2012). Continue reading

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