Author Archives: Consuelo

WILL YOU MAKE A BABY WITH ME?

(AKBaby, 2011) It all started in the fall of 2011, when the Japanese pop music sensation AKB48, Guinness World Record holder (Guinness World Records, 2010) for the world’s largest 64 member pop band, started a new marketing communication blitz launching the … Continue reading

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Why blow up your TV set? Hybridcast is coming in 2013!

On May 23, 2012, Nippon Hosou Kyoukai (NHK) made an announcement in Japan about a new integrated television watching experience dubbed “Hybridcast” (Beach, 2012; Diginfonews, 2012; Buckley, 2012). Continue reading

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