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Tag Archives: NBA
The logos are coming! Corporate logos on professional jerseys: Do you even care?
The logos are coming! Well, in the case of the NBA they’re already here in the form of a pilot program that’s expected to run 3 years. But for other major North American sports groups such as the NFL, MLB, … Continue reading
Posted in Uncategorized
Tagged Advertising, Annenberg, brand equity, Branding, Jerseys, Lakers, Logos, NBA, Sports Marketing, strategy
9 Comments