Monthly Archives: July 2012

Last semester in CMGT 500, for discussions about teams and organizational culture, we viewed a clip about the process of collaboration and innovation that IDEO, a Silicon Valley design firm, undertakes on every project. The video below shows that process … Continue reading →

Once the darling of the marketing mix, advertising has taken a back seat to public relations in the marketing programs of a growing number of technology companies. Continue reading →

I subscribe to the Social Media Examiner, which calls itself the world’s largest online social media magazine. The Examiner sends out tips designed to help businesses discover how to best use social media tools. I find it interesting and helpful … Continue reading →

Have you ever wondered why Starbucks decided to start selling yogurt parfaits, prepared sandwiches or the fruit and cheese bento-style boxes as snacks? Well, all of those great ideas came from everyday people like you and me. Having recently celebrated … Continue reading →

Word of mouth has long been one of marketing’s strongest tools. The internet helped spur this along with the advent of blogs and, to a degree, user reviews located on e-commerce websites like Amazon.  Now there is a new approach … Continue reading →

I learned I was a girl because when I looked at my mother, I looked like her. As a result, boys were people who did not look like she or me, but like he—my father.  As I went through school, … Continue reading →