Monthly Archives: October 2012

An Ad for Facebook or Chairs?

Today, Facebook officially has 1 billion users.  They also have their first official advertisement. (Click to watch the Facebook Ad). For an example of the general response to this new video, just check out the article in “The Week”: “Facebook’s … Continue reading

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How to Tell Your Brand Story

Greatness. It’s just something we made up. Somehow we’ve come to believe that greatness is a gift, reserved for a chosen few. For prodigies. For superstars. And the rest of us can only stand by, watching. You can forget that. Greatness … Continue reading

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What happened after I unsubscribed from GROUPON’s emails? I resubscribed! GROUPON’s impressive persuasion strategy

What will you do when your inbox is occupied by dozens of marketing emails from the same company? I guess you will probably do the same as I always do: click the unsubscribe link and say goodbye to those emails. … Continue reading

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