Author Archives: Marily

Who says beer and chocolate don’t mix?

Easter may be known for chocolates and egg hunts but it is also a time to celebrate with beer (Reynolds, 2016). And what a sweet way to promote beer on Easter week by matching it with chocolate! Carlsberg unveiled the … Continue reading

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Starbucks changes its rewards program. Are you steaming?

Inspired by its number one customer request, Starbucks recently announced its new rewards program (Coming, 2016). Some customers took their ire to social media to vent their frustration, threatening to abandon their loyalty to Starbucks. After all, they have been devoted customers for many years, … Continue reading

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With technology advancing so quickly, is it not surprising that we really can believe almost anything these days? Case in point: I was perusing YouTube videos and came upon a video about a new concept car that was hovering around … Continue reading

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Ok, I’m not going to ask anyone to get up out of their seats and go to the window and scream “I’m as mad as hell and I’m not going to take it any longer”, as Peter Finch’s character Beale … Continue reading

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Voting = Giving Virginity? Obama’s Controversial Advertisement to Girls

 ‘Your first time shouldn’t be with just anybody. You want to do it with a great guy.’ What came into your mind when you heard the above sentence in an advertisement? Believe or not, this statement comes from an advertisement … Continue reading

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What happened after I unsubscribed from GROUPON’s emails? I resubscribed! GROUPON’s impressive persuasion strategy

What will you do when your inbox is occupied by dozens of marketing emails from the same company? I guess you will probably do the same as I always do: click the unsubscribe link and say goodbye to those emails. … Continue reading

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