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Monthly Archives: April 2014
Tinder? Good idea or not?
The story about the new dating app “Tinder” being used by Olympic athletes caught my interest. It is supposed to put out your picture for others to say yes or no to hanging out with you. The people are within a … Continue reading
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Mixing Mascots
I really like the Geico lizard being apprehensive about insuring the brown m&m. The humpday camel spot with Ms. Brown is even funnier. Great win-win in this positive mash-up: http://adage.com/article/news/m-m-s-geico-s-characters-star-tv-ad/291971/ Obviously humor and multiple spokes-creatures help Geico be successful.
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Taco Bell Breaks Into Breakfast
I am having a great time watching the breakfast advertising wars between McDonalds and Taco Bell right now. If you have not seen the Taco Bell breakfast commercial yet watch it here. https://www.youtube.com/watch?v=PKAcOawiaNk. The ad features people named Ronald McDonald, … Continue reading
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Breakfast is at war
Nothing new about that. Mexican fast food chain, Taco Bell, broke into a new menu daypart last week: Breakfast; and they did it with nothing better than one competitive (-and some may allege “creative”) advertising campaign. The “Big Idea”? Ronald … Continue reading
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Social media is positioned for the most part to make brands feel as though it’s a free way to communicate with people. And the fact remains that social media is still free to use; however, it’s starting to and … Continue reading
Media Mavericks
Back in the 1980’s and part of the 1990’s before the internet really took hold, divorce was just as scandalous as an affair. People could be winners in the image race by how they behaved and took charge of the … Continue reading
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Controversial Cover Girl
Posted by Leah Price April 2, 2014 Who’s been on the cover of the last five issues of Vogue? Most people couldn’t tell you, with the exception of one: The April 2014 issue. This issue features reality show maven Kim … Continue reading
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Read the Label.
With the world pointing us to a greater consciousness, we are consistently urged to “read the label” and to better understand what is in our food, drink and even clothes. Ingredients can be important in technology too. Ingredient brands are … Continue reading
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