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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: October 2018
Just Say It: How Brands Inspire Consumers
I’ve been out of high school long enough for what was in “then” to be back in style now. Growing up my mom had incredible fashion sense and would pick things out for me, and out of both obedience and … Continue reading
Posted in Uncategorized
8 Comments
#BlackGirlMagic: Increasing Black Women’s Self-Esteem in a Not-So-Magical World
I struggled to write this blog and for reasons other than writer’s block and lack of creativity. I struggled because I have to watch what I say and how I say it in fear of sounding too bold, too segregated, … Continue reading
Posted in Uncategorized
4 Comments
CannaBiz Diaries: Journey to create social currency by selling an experience
Last February, I went on a trip to Los Angeles and was amazed at how openly recreational marijuana was used. My astonishment was beside my opinions; but rather, because ten years ago the very essence of marijuana would have many … Continue reading
Posted in Uncategorized
4 Comments
Trump – Beware
I was a bit taken back over the recent meeting between President Trump and Kanye West. I am really not a fan of either one. I could hardly imagine what the two could possibly have to talk about. Would it … Continue reading
Posted in Uncategorized
4 Comments
Authenticity in Social Influencer Marketing: Sharing vs. Selling #orwhatever
The world is moving toward all things digital, the future is online, and marketing is in the era of the social media influencer. What’s a social media influencer, you say? Well, an influencer on social media is an individual who has … Continue reading
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5 Comments
The #MeToo Movement: Why Brands May Want to Reconsider Joining The Conversation
Editor’s Note: This topic was chosen in partnership with classmate, Lauren Nickerson. She will be writing about the opposing side of this issue. I would strongly encourage you to read her blog post. Having varying viewpoints on important topics is … Continue reading
The #MeToo Movement: Making the Case for Brands to Join the Conversation
Editors Note: This topic was chosen in partnership with my fellow classmate, Graham Parker, who will be writing about the opposing side of this issue. I would strongly encourage you to give his blog post a review, having varying viewpoints … Continue reading
Posted in Uncategorized
2 Comments
Don’t Call it a Comeback
If you are a sports fan, chances are you have a favorite athlete. You’ve got your typical favs like Michael Jordan, Kobe Bryant, Lebron James, Tom Brady, Christian Ronaldo, the list could go on and on. However, when asked about … Continue reading
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4 Comments
International Marketing: Essa Coca É Fanta
Since I am currently working in Brazil, I thought I’d write a post on international marketing. Global brands know the importance of market research and that understanding culture is imperative to connect with a targeted audience. We have also learned … Continue reading
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2 Comments
Consumer Behavior x Social Media: Understanding the Human Brain in the Digital Era
Throughout several decades, hundreds of researchers have dedicated their resources into understanding the human brain, and its connection to marketing, purchase behavior, and product success. With the advent of the internet, marketing professionals had to learn how to shift focus, … Continue reading
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1 Comment