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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Christina
Capitalizing on Local Success to Market Products
It should come as no surprise that sports are big business and advertising during a sporting event. Whether it’s a television commercial airing during the event or sponsorships at the stadium, businesses want to get their name seen by as … Continue reading
Posted in Uncategorized
3 Comments
What makes a woman beautiful?
“What do you call a woman who believes in her ability to make anything possible? Beautiful.” This line is part of Neutrogena’s new See What’s Possible campaign. https://www.youtube.com/watch?v=bsdxZOsqG6U This is similar to the Dove Real Beauty campaign we studied this … Continue reading
Posted in Uncategorized
5 Comments
Cultivating Consumer Advocacy Through Employees
An employee’s positive attitude and behavior are key in cultivating consumer advocacy. When employees of an organization conduct themselves in a positive manner, consumers are more receptive to becoming an advocate of that brand (Azzarello, Debruyne, & Mottura, 2012). A … Continue reading
Posted in Uncategorized
3 Comments
Yummy for Yum: A no-go logo
Some of you fast-food aficionados may recognize the name Yum Brands. Others of us may better recognize their product lines. Yum Brands, the parent company of KFC, Pizza Hut, and Taco Bell recently launched a new Vietnamese inspired restaurant known … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, Branding, cultural awareness, Integrated Marketing, logo, Logo Design, strategy
4 Comments
How Much Of An Influence Do You Have Online?
Klout is an online company that seeks to measure a person’s influence online. It does this using a 1 – 100 point scale. Those who are more influential receive higher scores (Klout Website). However, is it possible to really measure … Continue reading
Posted in Uncategorized
Tagged influencing people online, Klout, online influence, what is klout
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What’s in a 140 Characters?
Twitter has fundamentally changed the manner is which millions of people communicate. Its impact on society has been profound. If you are not engaged on Twitter, then you are missing out on this evolution and revolution in media communication. So, … Continue reading
Posted in Uncategorized
Tagged Getting started on twitter, Twitter, What is a hashtag, What is Twitter
10 Comments