Author Archives: Jim Tanner

Eclipsing the competition through consumer engagement

Integrated marketing is a constant battle for finding ways to connect with audiences and learn how to connect and drive engagement and eventually sales. Connecting with family or emotions is often the touchstone brands use to build an association with … Continue reading

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Leave ’em Laughing

Most of us have heard the phrase “Laughter is the best medicine,” and there’s some truth behind the saying … even if a good orthopedic surgeon does come in handy every so often. But humor can also be used to … Continue reading

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Stop the presses — Three ways integrating press coverage into communication strategy can help your brand

When discussing integrated marketing strategies, much of the focus is on those media channels maintained and controlled within the organization. Much research and study is rightly devoted to messaging such as advertising or efforts such as social media, website development, … Continue reading

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