Author Archives: J


Who said chatting was dead? The 90’s brought the rise of instant messaging (IM). AOL, MSN, Yahoo, and Skype were the leaders in IM. As social platforms gained popularity such as Myspace and Facebook the decline in IM usage dropped. … Continue reading

Posted in Uncategorized | 7 Comments

Just Another Basic

Brands try to pass brand content as advertising and vice versa; in the process, they are often left with bland context.  There is a fine line between branded content and advertising.  When brands try to pitch branded content as advertising … Continue reading

Posted in Uncategorized | Tagged , , , , , | 3 Comments