Category Archives: Uncategorized

A case for the color orange

Orange is probably the under-used color and most rejected of our time. At the mention of the color orange most, people think of prisoners overall when the color orange, but it is also the color of the astronaut’s suits, and … Continue reading

Posted in Uncategorized | 3 Comments

Is “Making the Cut” the Future of Shopping?

As fashion shows and red-carpet events are canceled and shops are closed, Making the Cut is providing a snapshot of the fashion industry’s future. Continue reading

Posted in Uncategorized | 4 Comments

Higher education marketers need innovative solutions during the coronavirus pandemic

Historically, institutions of higher education have been seen as slow to adapt to change. However, in a matter of weeks, colleges and universities have been forced to make significant changes to their business models in response to the coronavirus pandemic. Seemingly … Continue reading

Posted in Uncategorized | Comments Off on Higher education marketers need innovative solutions during the coronavirus pandemic

Marketing for the Crazy Rich Asians

As the COVID-19 pandemic continues I found myself rewatching one of my favorite movies. After completing the 2018 movie Crazy Rich Asians I started to question why this movie was one of my favorite selections. It has your typical romantic … Continue reading

Posted in Uncategorized | Tagged , , , , | 8 Comments

Tax Deductions For Self Employed Musicians

Video By Bobby Borg. MCM (2019) with CPA Charles Laing. Short Watch (Time 9:22) State laws like CA can differ, but here are the basics for most of you. HEY, WHY PAY MORE IN TAXES THAN YOU HAVE TO? Click … Continue reading

Posted in Uncategorized | Tagged , , , , | Comments Off on Tax Deductions For Self Employed Musicians

Next is now, Beyond is close.

During the first month of the sanitary crisis that spread to the United States and Europe in March 2020 a couple of month after the China crisis had unfolded,  academic writing in Marketing communication was ignoring the existence of the … Continue reading

Posted in Uncategorized | 3 Comments

During COVID, People Turn to Gaming, Should Brands?

Why do we [class] gaming as this niche platform, where anti-social people in their basements are playing games, when in fact there are billions of people playing casual games across the world?” – Greg Carroll, Activision Blizzard Are you trying … Continue reading

Posted in Uncategorized | Tagged , , , | 5 Comments

“COVID-19” has taken over the movie theater: New movies release early on Digital, let’s watch at home!

With the increase in the COVID-19 pandemic and more and more businesses and movie theaters closing, Hollywood studios have nowhere to go. While some studios chose to delay their biggest feature films until the worst of the pandemic passes, a … Continue reading

Posted in Uncategorized | 1 Comment

Creating your own heaven amidst a global crisis

I enjoy exploring a life of multi-sensory experiences in the physical world, but now that social distancing measures have been put in place due to the COVID-19 pandemic, I’ve seamlessly switched to a virtual world, which can be just as … Continue reading

Posted in Uncategorized | 4 Comments

An Era of ‘Fake News’

Ever since the advent of the internet, there has been tidal waves of information available to anyone at any time. This technological advancement has in fact created a new faucet of life. Presently, we can execute a myriad of “chores” … Continue reading

Posted in Uncategorized | 6 Comments