-
Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
Recent Comments
- Don K Ochoa on Rolex – Will the Bubble burst?
- helpful site on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- medium.com on Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed
- Olympus Vapor on Gladiator Sales 101
- Candace on 2020, Was it Really So Bad?
Archives
- July 2021
- December 2020
- November 2020
- October 2020
- September 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- December 2018
- November 2018
- October 2018
- September 2018
- April 2018
- March 2018
- February 2018
- January 2018
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- April 2016
- March 2016
- February 2016
- January 2016
- August 2015
- July 2015
- June 2015
- May 2015
- December 2014
- November 2014
- October 2014
- September 2014
- April 2014
- March 2014
- February 2014
- December 2013
- November 2013
- October 2013
- September 2013
- April 2013
- March 2013
- February 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
Categories
Meta
Category Archives: Uncategorized
Kiip on Winning!
[Screen Shot 2012-07-06 at 9.28.03 AM]
Full Report: http://pewinternet.org/Reports/2011/Generations-and-gadgets/Overview.aspx Continue reading
Posted in Uncategorized
Tagged ads, Advertising, Brian Wong, Business Insider, Forbes, games, gaming, Kiip, mobile, mobile apps
2 Comments
Soldier blogs and Army PR…
I subscribe to the Social Media Examiner, which calls itself the world’s largest online social media magazine. The Examiner sends out tips designed to help businesses discover how to best use social media tools. I find it interesting and helpful … Continue reading
Posted in Uncategorized
4 Comments
Beware of Clichés Creeping Into Your Content
Many of us are exposed to clichés used in business conversation on a daily basis. Some of my favorites can be found in the Forbes article, “89 business clichés that will get any MBA promoted and make them totally useless” … Continue reading
Share. Vote. Discuss. See – Starbucks Wants to Hear From You!
Have you ever wondered why Starbucks decided to start selling yogurt parfaits, prepared sandwiches or the fruit and cheese bento-style boxes as snacks? Well, all of those great ideas came from everyday people like you and me. Having recently celebrated … Continue reading
Posted in Uncategorized
5 Comments
Pinterest = Word of Mouth x1000!
Word of mouth has long been one of marketing’s strongest tools. The internet helped spur this along with the advent of blogs and, to a degree, user reviews located on e-commerce websites like Amazon. Now there is a new approach … Continue reading
Posted in Uncategorized
5 Comments
I Know I’m a Girl, but I Want to Climb Trees Too!
I learned I was a girl because when I looked at my mother, I looked like her. As a result, boys were people who did not look like she or me, but like he—my father. As I went through school, … Continue reading
Posted in Uncategorized
4 Comments
“Hit the Campus”
“There is no such thing as the average American consumer (Young, p. 71, 2010). Says who? Well for one, author Anthony Young (2010) believes that in an era of fragmented media and eclectic genetic and societal makeup, organizations can no … Continue reading
Posted in Uncategorized
Tagged College Students, Field Research, Hitting the streets, Organic
1 Comment
Is It A Memory or Just Eau De Brand?
Luxury hotels and resorts present an opportunity for one to indulge in some of the highest quality sensory experiences from impeccable design, to amazing food and personalized services where you feel like royalty. Most recently top dollar resorts and hotels … Continue reading
Posted in Uncategorized
Tagged brand scent, memory branding, neuromarketing, scent marketing
2 Comments
Breaking the Mold
“If we want to motivate people to pay attention, we should seize the power of big surprises” (Heath & Heath, 2008, p. 69). According to the Outdoor Advertising Association of America, over $6.3 Billion dollars are spent on outdoor advertising … Continue reading
Posted in Uncategorized
Comments Off on Breaking the Mold
Mac or PC? Does your Preference of Computer Equal a Preference in Travel?
In today’s marketing communications, all the stops have been pulled out. Marketers use word of mouth, social media, guerilla marketing, and many other methods to get attract business. I recently came across an article that explored yet another method –one … Continue reading
Posted in Uncategorized
Comments Off on Mac or PC? Does your Preference of Computer Equal a Preference in Travel?