Category Archives: Uncategorized

Have you ever wondered what to do with your old cell phone?  Certainly you could trade it back into your phone carrier and maybe get $10 towards your next phone purchase or you could do like most and shove it … Continue reading →

It seems these days that many companies are trying to find ways to capitalize on the current health trend.  You see products that seem questionable, like some infomercial exercise equipment or diet pills, and then you also see products that … Continue reading →

Is there a more telling expression of a customer’s fondness for a brand than a tattoo displaying its logo? This was the subject of a recent report that aired on Marketplace, which discussed the trend of tattoo marketing (Hepperman, 2012). … Continue reading →

Cuties are on the rise. Not cute, cuddly animals or small, precious toddlers. Rather, Cuties are a brand of Clementine – a small, seedless mandarin that is easier to peel than a standard naval orange. Cuties are changing the way … Continue reading →

Last semester in CMGT 500, for discussions about teams and organizational culture, we viewed a clip about the process of collaboration and innovation that IDEO, a Silicon Valley design firm, undertakes on every project. The video below shows that process … Continue reading →

Once the darling of the marketing mix, advertising has taken a back seat to public relations in the marketing programs of a growing number of technology companies. Continue reading →