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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Subscriptions and the Subconscious
A new Payments Journal article finds recurring subscription models cost people significantly more money than they realize. Subscription services—including everything from gym memberships and magazine subscriptions to content streaming and monthly retail deliveries—are by now a familiar part of the … Continue reading
Posted in Uncategorized
5 Comments
Do You Even Lift Bro?
By Jose Gallardo Now a days, you can find the fitness trend to be all over our feeds. Almost everyone we know has posted a story about working out or their plans on getting fit. On this path some people … Continue reading
Posted in Uncategorized
11 Comments
Normalizing hair?
The Academy Awards gave the best animated short award to “Hair Love,” an animated story about a black father doing his young daughter’s hair on a day when she wanted a special hairdo, and the dad has no idea how … Continue reading
Posted in Uncategorized
9 Comments
Verizon Honors First Responders But Receives Backlash
On Superbowl Sunday, Verizon aired a 60-second ad highlighting its 5G technology while honoring first responders. The ad starts out mentioning how 5G would help first responders and then shifts to saying “But this isn’t a commercial about what 5G … Continue reading
Posted in Uncategorized
5 Comments
Advertising ROI and specialized campaigns at the 92nd annual Academy Awards
Awards Season as it is known, runs annually between November and February and includes award ceremonies like the Grammy’s, Golden Globes and tonight…the 92nd annual Academy Awards. Oh, and although not a true “awards” show we may as well include Super … Continue reading
Posted in Uncategorized
Tagged Advertising ROI, marketing strategy, Oscars, product placement, super bowl Liv
2 Comments
Abercrombie & Fitch sings a new tune
Abercrombie & Fitch has long been known for being a brand for the slim and slender. So much so that the company’s former CEO was so critical of heavier women that the brand didn’t design clothes in a size XL … Continue reading
Posted in Uncategorized
2 Comments
One moment… while I tear up your speech
Putting politics aside, I have a serious question – can you openly and blatantly disrespect your boss in the name of ‘honesty’? My goal here is not to make this a political conversation – I think this act goes way … Continue reading
Posted in Uncategorized
6 Comments
Gayle King Said What?
Amid the passing of Kobe Bryant and eight others in a fatal helicopter crash on January 26, 2020, a brief interview clip published on February 6, 2020 featuring CBS Morning Anchor Gayle King and WNBA legend Lisa Leslie, has caused … Continue reading
Posted in Uncategorized
5 Comments
Are you on meth yet? They are in South Dakota
Addiction to methamphetamines, or meth, has grown into a huge problem in the United States, amounting thousands of overdose deaths each year and millions of dollars spent on treatment, medical and other associated costs. Meth usage also destroys countless of … Continue reading
Cosmetics and Climate Change: Is the Beauty Industry About to Enter an Ugly Phase?
Have you ever felt guilty about using a product due to political issues? I have! With all the political problems the earth is facing today, it is common for us consumers nowadays to feel shameful about the products we apply … Continue reading