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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Does This Pique Your Pinterest? The Untapped Genius of Pinterest Marketing
Although often ignored by SEO experts, Pinterest can be a valuable tool for driving traffic to your website. First of all, Pinterest has a remarkably expansive audience. According to the company, 250 million people use Pinterest each month, and 50% … Continue reading
Posted in Uncategorized
Tagged Marketing, Pinterest, Social Media, social media marketing
7 Comments
IG Story Ads: Are They Even Useful?
It’s about 7 pm PST on the first day of my last semester in the MCM program and I am just winding down for the evening after a long day at work, something to eat, and going through my course … Continue reading
Posted in Uncategorized
Tagged business, Cheap Marketing, IG, Instagram, Story, Story Ad
20 Comments
When Marketing Strategies and Consumer Data Privacy Collide
I work in marketing and communications at a graduate institution in the Los Angeles area. My team is in the process of developing and distributing ads across OTT (over-the-top) advertising. OTT is the new buzzword in advertising and represents interesting … Continue reading
Posted in Uncategorized
17 Comments
The Effectiveness of Ethnic Marketing.
Hey, that Modelo Cerveza looks so satisfying and refreshing on television! I think I will go out and buy one. This example is one of ethnic marketing working how it was meant to work. Modelo Cerveza’s is a beer that … Continue reading
Posted in Uncategorized
11 Comments
Freaky Fast Delivery Post #1 of the Semester!
CMGT 541 Classmates – Freaky Fast Delivery Post As the end of week two approaches, I wanted to share with you a fairly new fast food sandwich chain restaurant that used integrated marketing communicating. They were successful in the mid-west … Continue reading
Posted in Uncategorized
11 Comments
Teamwork “Acceptance and Authority: When Different Agendas Join Forces
Could Hierarchies Be a Practical Solution to Our MCM Project Teams? According to Patricl Lencioni, author of the best-selling book The Five Dysfunctions of a Team published in 2002 by Wiley, agenda is a major factor of why teams succeed … Continue reading
Posted in Uncategorized
Comments Off on Teamwork “Acceptance and Authority: When Different Agendas Join Forces
Telling your message with a budget
Since I work on set in the entertainment industry I am constantly observing filmmakers working with ad agencies who are trying to be creative with the creation of their commercials. One thing that has always amazed me is the amount … Continue reading
Posted in Uncategorized
Comments Off on Telling your message with a budget
Can New Marketers Survive Without Tech Skills?
I have some basic graphic arts tech skills (Photoshop, iMovie, GarageBand) and I have a bit of an artistic touch: my father was a successful clothing designer and I was a recording artist. But after these last two weeks in … Continue reading
Posted in Uncategorized
3 Comments
Is Yoga’s Popularity defined by measurable benefits
Debatably yoga started in India sometime in 1500 BCE. The Government of India defines Yoga as a spiritual principal that unionizes individual consciousness with universal consciousness bringing perfect harmony to mind and body (Basavaraddhi, 2015). “Yoga, being widely considered as … Continue reading
Posted in Uncategorized
3 Comments
Would You Like Me to Spoil “Avengers: Infinity War” For You?
How would you feel if I spoiled the entire plot of the upcoming “Avengers: Infinity War” for you right now? Probably pretty upset. I sure would be. I’ve waded through 18 movies over ten years, all building to this one … Continue reading
Posted in Uncategorized
7 Comments