Tag Archives: April Fools

Snapchat is No Fool

If you’ve logged on to Snapchat today, you may have seen a filter that looks a lot like another app. Dubbed as an April Fools prank, Snapchat is at it again, throwing a lot of shade towards Facebook. The filter … Continue reading

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April Fools Day: An Innocent Joke or an Opportunistic Marketing Communication Strategy?

Once a year the public have become accustomed to an inundation of bogus stories circulating through popular press outlets. April Fool’s Day offers an opportunity for journalists to distribute wacky and farfetched content in the hope that they can hoodwink … Continue reading

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