Category Archives: Uncategorized

While the digital age and social media changed the game for advertising, it is the millennial generation that is continuing to be a major hurdle for marketers. According to Forbes article in 2017, there were 80 million millennial consumers with … Continue reading →

I read an interesting article this morning about a series of layoffs this week of Whole Foods employees both at the store and regional levels. Many of these layoffs included graphic artists and other employees who assist with in-store and … Continue reading →

Dyson, the British technology company who brought the world the bagless vacuum cleaner, is taking a leap into a new field – automotive industry. The company announced a £2bn project to develop and build electric cars from scratch. Dyson is … Continue reading →

Social media has been in the spotlight more than usual lately, and not for positive reasons. Snapchat saw stocks tumble multiple times in recent weeks, while Facebook is taking heat following news that it essentially gave away users’ personal data. … Continue reading →

Building and fostering an authentic brand relationship with consumers has been a running theme throughout our course materials this semester.  Not only have Heath & Heath (2007), Young (2014), and Vaynerchuck (2013) all discussed the importance of connecting with consumers, … Continue reading →

Right now in the news is the issue of Facebook’s use of user data and possible privacy violations. Part of the concern, noted in this New York Times article is third parties being able to also use and mis-use that … Continue reading →

  Have you ever been annoyed by ads of an item that you saw on Amazon or another online store that you added to your cart or wishlist didn’t quite purchase yet? I’m sure all of us have been in … Continue reading →

Gary Vaynerchuk (2013) in his book, “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World” argued that brands and their marketers cannot continue to ignore social media and he urged them to understand how … Continue reading →