Category Archives: Uncategorized

Political advertising, like everything else in our lives, have evolved with time.  The style, the content and most importantly the medium for Political ads have changed. The one thing however, that has not changed is that they are reflections of … Continue reading →

I went to a high school friend’s baby shower a few weeks ago, and enjoyed catching up with her dad.  It has been a while since her and I first became friends.  I will leave it as  our reunion is … Continue reading →

According to statistics from numerous sources, such as Pew Research Center and the US Census Bureau, by the year 2020 Latinos will reach approximately 66 million people in The United States. Over the next four decades the Latino population will … Continue reading →

For marketing to stick, it has to be memorable.  But in a balanced way.  The audience needs to remember not only the creativity of what took their attention, but also the product and/or company itself.  That can be quite tricky. … Continue reading →

A few weeks ago, I received a postcard in the mail asking me to join a new social media site called “NextDoor.” The joining code that you are provided is supposed to link you with a group of people within … Continue reading →

  In the last decade, we have seen technology rapidly evolving, result in the rise of web search engines as Google, Yahoo, and Chrome, as well as social media like Facebook, Instagram, and Twitter. We have access not only to … Continue reading →

I used to be one of those people who had my work email on my cell phone. I thought I’d be more productive at work if I always had access to my email, heard it ‘ping’ on my phone at … Continue reading →

Imagine searching on google for a favorite topic and coming across a page that looks like it may have exactly what you need. You click the link and begin to read only to be completely annoyed at the pop-ad asking … Continue reading →

By Anthony M Bertram  I think its fair to say that Starbucks coffee has been branded from just a commodity to an expensive yet pleasurable coffee experience.   Then we have the brand Adidas who has established positioning off of values and … Continue reading →

There can be a significant clash of identity than when it comes to the distinction of being Latino in the United States. We are torn in between two cultures, trying to find the ground that suits us and our surroundings … Continue reading →