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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Meta
Category Archives: Uncategorized
The Vehicles that will save lives and money
By Umaro Djau | USC Graduate Student, Fall 2016 If there is one thing that gets my attention, the idea of saving money is undoubtedly one of them. Lately, I have been entertained with the idea of reducing the cost … Continue reading
Sound Familiar? Using sounds and music effects in integrated marketing communication.
Sure, marketers use every tool that they can to entice their consumers to buy their products. But many times we are so focused on the visual that we forget just how much our ears dictate what we buy from … Continue reading
Posted in Uncategorized
4 Comments
Killer Clowns from Eight US States (and Counting)
When you imagine a clown, do you think of a happy memory from childhood, or are you convinced it plans to kill you in your sleep? I’m firmly in the second camp, and as much as I love Halloween, the clown … Continue reading
Posted in Uncategorized
4 Comments
Skittles Ain’t Havin’ It!
Leave Skittles alone! What did they ever do to you?! The Twitter-sphere was in an uproar last Monday night when Donald Trump Jr. (the son of Republic nominee, Donald Trump) made a distasteful comment on his Twitter account when comparing Syrian … Continue reading
Posted in Uncategorized
6 Comments
Snapchat CEO Now Onboard with Once “Creepy” Social Media Advertising
Reaching target demographics is key for advertisers to promote their brands effectively and social media advertising has become the best resource for that. According to Ganguly (2016) “social media advertising” allows businesses and advertisers to pinpoint potential customers “by using users’ … Continue reading
Posted in Uncategorized
4 Comments
Bye Bye Time Warner
So, Time Warner who was purchased by Charter Communications in May of this year officially is now Spectrum. I was a Time Warner customer and have to say the customer service left a lot to be desired. I recall being … Continue reading
Posted in Uncategorized
1 Comment
Cutting the Cord is Back and the Future is Bright – My Buyer Journey
[http://www.technologytell.com/hometech/files/2013/08/rabbitears.jpg] I first cut the cord on cable TV several years ago. More than a way to save money, it was a practical step, being a busy consultant flying over 100k miles a year. There was no point of subscribing … Continue reading
Posted in Uncategorized
Tagged Advertising, Branding, buyer journey, cut the cord, internet tv, Marketing, psvue, slingtv, Social Media
2 Comments
Diversity in Marketing
Commercials have come along way in the last decade. Prior to 2010 the likelihood of finding a company that would take a chance to feature anything else but a “traditional family” was hard find. Hearken back the olden days when … Continue reading
Posted in Uncategorized
Tagged aulani, black community, blog, Cheerios, Disney, diveristy, gay community, General Mills, inclusive, lgbt, Marketing, MCM, USC
1 Comment
Brand Loyalty. A Marketing Paradox?
Brand loyalty. The holy grail of branding, marketing, and advertising. It is believed to be the byproduct of building deep connections and meaningful relationships between customers and their beloved brands. Once you earn your customers’ loyalty, then you can count on it to defend or even increase your … Continue reading