Category Archives: Uncategorized

While researching new marketing campaigns and tactics, I came across a recent commercial for Kentucky Fried Chicken (KFC) that seemed…well, it seemed a tad bit weird and it was uncomfortable to watch. The commercial features Colonel Sanders whispering softly about … Continue reading →

We are approaching the end of what has been arguably the most unusual presidential election campaign of our lives. With social media taking a stronger place in disseminating the candidates’ messages and tweet rants, Wikileaks and Russian hackers releasing confidential … Continue reading →

I began shopping, it always begins with an idea, I was in the dominant mode of buying. Not sure what I wanted but knew I wanted to buy something… If not for me, then for the that special someone, or perhaps … Continue reading →

The other day, I came across what I thought was a trailer for an action movie. I watched as the James Bond-like character performed death defying feats amidst moving vehicles and terrifying explosions without even breaking a sweat (Nudd, 2016). … Continue reading →

Social media is allowing brands to get immediate information about what is grabbing the attention of consumers. This information is allowing brands to stay current and helps brand better target their preferred audience. With the women leading as main purchasers … Continue reading →

I have always been a sucker for a good urban legend.  They are always so dramatic and have this teachable moment—some are scary and some are just plain hilarious.  These narratives are made interesting which allows one story teller to … Continue reading →

When used correctly, hashtags and social media campaigns can elevate a brand. On the flip side, if they’re poorly written, they can have the opposite affect. I often find myself looking at longer hashtags and having to carefully read them … Continue reading →