Category Archives: Uncategorized

 There is nothing new about brands using counterculture trends as a way to revamp their images, create fresh takes on their products, and reach out to new groups of consumers.  In the 1990’s many brands created hip, edgy, and subversive … Continue reading →

Pop a lot of pain pills Bout to put rims on my skateboard wheels Beat that p@$$y up like Emmett Till Yeah This time rap mogul, Lil Wayne has crossed the line with his controversial lyric from Future’s remix, Karate … Continue reading →

This week, we considered the ethics of advertising and pondered the seesaw of right versus profitable. In considering right versus profitable in marketing, I admit I was distracted from promotion to one of the other four marketing “Ps”—price. Recent news … Continue reading →

I have something to tell you. You may want to sit down, or actually, stand up.  I’m not one to embrace every emerging trend, but the standing desk phenomenon is not one that can easily be ignored.  Luckily I have … Continue reading →

One day in early September, almost a week before Apple’s launch event, I was surprised to see a post cross my newsfeed. “My FitBit is near retirement, and I’m looking to replace it,” my friend wrote. “Is an Apple Watch … Continue reading →

Did you notice? Apparently being a power mommy is trending on all media platforms. Early adopter Lorde explains her admiration for Kim Kardashian as the twittersphere catches on (Lorde, 2014): Brands have also taken notice.  Fashion Brand Kenzo kicked off New … Continue reading →

Advertisements are everywhere we look.  If you spend any amount of time online, you know that nearly everything you click on has some kind of advertisement associated – somewhere.  South Park dedicated an entire season’s plot on the prevalence of … Continue reading →

Texting and driving has been described as a deadly epidemic, and as more drivers take to the roads, smart phone in hand, many companies have joined the movement to make our roads safer. Public service announcements, typically reserved for government … Continue reading →

My favorite part of Super Bowl Sunday is the commercials. I know I am not alone. This year, more than 111 million people watched Super Bowl 50. It was the third most watched Super Bowl in TV history. So, why … Continue reading →

The industries of marketing and advertising operate within strict regulations, monitored by the Federal Trade Commission and intentionally public. However, even with constant oversight and truth-in-advertising laws in place, these industries still have significant leeway to violate ethical standards of … Continue reading →