Category Archives: Uncategorized

American Olympic swimmer Ryan Lochte has been in the headlines recently for his shameful appearance in the Rio Olympics earlier this year. Now he is trying to win back fans and the American audience on the dancefloor of ABC’s “Dancing … Continue reading →

Do you ever wonder why your iPhone slows down after a couple years, especially before a new iPhone release? Is this a trap or a creative business strategy? This phenomenon is known as the ‘iPhone slow’ and has consumers around … Continue reading →

While completing my post for this week’s discussion “Ethical Ads?” surprisingly I came across some unethical ads while I was reading an article discussing the unethical ad that I was researching…so I thought to use this blog post to continue … Continue reading →

Every time I step foot at Target I get this feeling of excitement and the feeling of being anxious wondering how full my shopping cart will get by the time I get to the checkout line. I get the rush … Continue reading →

For the last few years, I have noticed that in the Asian market, more and more emotional ads have been emerging that are truly engaging, memorable, and gives me the feels. Some has outright put me into tears. Here’s an … Continue reading →

Last Saturday, Beyoncé unexpectedly posted a premiere of its upcoming album “Lemonade” on Instagram several hours before the release. She had been kept this project as a secret from the public until the last minute. Her surprising announcement was like … Continue reading →

I have recently learned about Marketing Automation, named one of the 7 marketing tactics a company should be doing. While I may be late to the game, I can’t help but question if these one stop services are destroying the … Continue reading →

Music festivals, including Lollapalooza, Sasquatch, Coachella, and EDC Las Vegas have attracted sponsors from ever sector, from transportation (Uber) and fashion (H&M) to soft drink (Coca-Cola) and telecommunications (AT&T) (Rubinstein, 2015). According to market research, by the end of 2015 … Continue reading →

Recently, I had great pleasure reading the #GIRLBOSS written by the CEO of Nasty Gal, Sophia Amoruso. Being one of the most successful business women in the United States, she is now in charge of a $100 million plus online fashion … Continue reading →