Category Archives: Uncategorized

Armenia and Turkey: History repeating itself, except this time it’s economical

If you’re active on social media or have any Armenian friends and acquaintances, you may have heard of a recent war breaking out between Azerbaijan and Armenia. To give some context, on September 27, Azerbaijan launched an attack on the … Continue reading

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Marketing to Save Fido & Fluffy During a Pandemic

Human at home:  Day 37 of lock-down.  I am so alone.  My family lives far away and I can’t leave the house for anything other than food.  I try to keep my spirits up but I all I want to … Continue reading

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Brands with catchy nicknames went viral in China

“I really love Granny Xiang’s bag for this season.” “Really? But I think that Piggy Bag fits you better.” “Did you try the new color of Little Fatty?” “Not yet. I tried the Fairy Water on my face recently, and … Continue reading

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Is it ‘Made in America’ when the company is not American?

Airbus, a French company, received permission to proceed on labeling their A220 narrow-body plane as ‘Made in America’ on the basis that they have an assembly location in Alabama. (Johnsson, 2020) This new label allows Airbus to circumvent tariffs while … Continue reading

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Marketing Your Brand

One of the biggest problems that business owners and founders alike face when starting their business or organization is finding a way to make and market their brand. Paul Esajian of Fortunebuilders.com discussed how one of the biggest obstacles for … Continue reading

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COVID Crisis of Marketing Communications

2020, a series that everyone wants to escape. Students feel less connected now than ever. Our world is at unease with social injustices. The Covid-19 pandemic seems to have no solution. College graduations are postponed. America is in an economic … Continue reading

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Authenticity and the Influencer: The Ultimate Paradox

You slowly open one eye. What time is it? Ten minutes before your alarm goes off. Perfect! You can either sleep for ten more minutes or check your phone before it’s time to wake up. You contemplate for no more … Continue reading

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The Secrecy Behind Carbon Neutral Companies

Carbon Neutral. What is it, where did it come from, and what does it really mean for the future? Companies across the United States are starting to pledge their loyalty to environmental environmental issues. Most companies claim their supply chain, … Continue reading

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Is it Ethical for Social Media Companies to Allow Political Advertisements?

As much as I like to avoid discussing anything political, especially during peak campaign times, I found the intricacies of how these campaigns are crafted to be relevant to much of what we are learning in class. In a recent … Continue reading

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How Can the Film Industry Survive the Pandemic?

Since its onset, the Coronavirus pandemic has affected almost every business industry and has undoubtedly ravaged Hollywood, forcing it into a freefall. The film industry is known for its gig economy that hires freelancers of various backgrounds and expertise. As … Continue reading

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