Tag Archives: Consumer Decision Journey

Mindfulness & Marketing: A Peaceful Coexistence or Conflict of Interest?

I’ve recently taken up a practice of mindfulness in my own life. Upon exploring and attempting to integrate practices into my daily routine, I got to thinking, does mindfulness play a role in marketing? Can it impact us both as … Continue reading

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IMC Breakdown – you’re all wrong.

If you’re a fan of Integrated Marketing Communications or if you do it for a living,  you’re probably as sick as I am of knowing that ALL marketing models have gone to hell since “the advent of social media” – … Continue reading

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