Tag Archives: content

Secret Sauce to Effective Marketing

I recently came across a blog post by Strong Social. It didn’t necessarily state anything new or revolutionary. It did however bring attention to something simple and obvious that is extremely critical to anyone who works in communication: It is … Continue reading

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Truffle Pig: Why brands need to dig deep to get their messages out

Late last month, global advertising firm WPP announced a partnership with Snapchat and The Daily Mail to create a new type of advertising agency. The venture, called Truffle Pig, would deliver “story driven marketing” for brands. Leveraging Snapchat’s social network, … Continue reading

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The State of Print (As of this week, anyway)

When I was offered a position to head up the marketing efforts for 8 newspapers and their digital counterparts in West Texas and throughout New Mexico, I almost brushed it aside like a piece of lint you might find in … Continue reading

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