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Tag Archives: live video
Live Video: Customer Engagement in Real Time!
Live video is being adopted as an effective marketing way by many brands including AT&T, McDonald’s, Maybelline and Airbnb (Dietrich & Weller, 2017). Live videos of McDonald’s and Maybelline were linked directly to specific products that brands are aimed at … Continue reading
Posted in Uncategorized
Tagged Branding, consumer engagement, digital marketing, Facebook, live video, target audience
7 Comments