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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
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- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: July 2012
Breaking the Mold
“If we want to motivate people to pay attention, we should seize the power of big surprises” (Heath & Heath, 2008, p. 69). According to the Outdoor Advertising Association of America, over $6.3 Billion dollars are spent on outdoor advertising … Continue reading
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Mac or PC? Does your Preference of Computer Equal a Preference in Travel?
In today’s marketing communications, all the stops have been pulled out. Marketers use word of mouth, social media, guerilla marketing, and many other methods to get attract business. I recently came across an article that explored yet another method –one … Continue reading
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Do you love your car, your iPhone, your PC?
Are you part of a brand community? If you are a devout Apple product user and you see someone else using an iPhone or working off their iPad, do you identify with that person and think that you have something … Continue reading
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1 Comment
Driving the Swedish Twitter Bus without a License
Hello Sven, here are the keys to the bus. Now remember, you’ve got nine million people to drive around and we’d really, really appreciate it if you didn’t crash into anything. Earlier this year, Sweden (yes, the country) turned over … Continue reading
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2 Comments
How Much Of An Influence Do You Have Online?
Klout is an online company that seeks to measure a person’s influence online. It does this using a 1 – 100 point scale. Those who are more influential receive higher scores (Klout Website). However, is it possible to really measure … Continue reading
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Tagged influencing people online, Klout, online influence, what is klout
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For Sports Fans, Twitter is Changing the Game
For Sports Fans, Twitter is Changing the Game How has social media, and specifically, Twitter, affected the way we experience sports today? As an avid sports fan, I can attest to the reliance on my mobile phone to gain immediate … Continue reading
IBM Augments Consumer Reality
For years, marketers have tried marrying the shopping experience with technology using tools such as QR codes and barcodes. However, this trend has yet to gain traction. But IBM wants to make this fusion of technology and consumer experience a … Continue reading
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4 Comments
Who Reads Texts? Do you QR?
“Mobile, video, social media, social networking and QR code marketing isn’t an option any more. Without it, your business may fail” (Koenigs, 2012) Continue reading
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Tagged Bob Serling, Instant Customer Revolution, Mike Koenigs, mobile marketing, QR Codes, Roufs
8 Comments
Veterinarians Are Marketers Too
Have you ever forgotten your dog’s birthday? Of course you have (well maybe you haven’t). But most people don’t remember their dog’s birthday. Today, I was one of those forgetful people until I opened my email. My marketing savvy vet … Continue reading
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8 Comments
Saying Just Enough to Work: Film, Folk Art, and Facebook
No one has (as of yet) formally authored a “Basic guide to social network communication”, but there are volumes there that are waiting to be written. Unfortunately, those who need to read that typ of enlightening document the most won’t … Continue reading
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