Monthly Archives: March 2013

About six years ago on one of my trips to New York, I was walking through the streets of Manhattan with my sister. She told me she was going to take me to a store she knew I was going … Continue reading →

THIS is American Idol Integrated Marketing Communication.   For this week’s CMGT 541 post, I chose to highlight American Idol’s use of integrated marketing communication to drive viewership and interest, and ensure this American TV staple remains atop network ratings … Continue reading →

Generation Y consumers, myself included, experienced the birth of social media right before their eyes.  This online medium has changed the way brands interact with their customers, but it has also raised flags for marketers about the legal implications behind … Continue reading →

Last week, I reactivated my Facebook account after a little hiatus to a deluge of posts asking me if I was leaning. What? My Facebook friends, mainly women, were posting photos of them and their friends leaning to one side … Continue reading →

Checking-in is no longer the social suicide forced upon us by our worrisome moms and dads wanting to track our every location to make sure we were “out of harm’s way”. Thanks to the proliferation of location-based marketing platforms, checking-in … Continue reading →

I’ve always loved Mercedes-Benz, but always found their amazing cars incredibly pricey and aimed towards people with means – O.k. upper middle class. Weeks ago, while I was watching the Superbowl, Mercedes Benz kicked off the company’s advertising campaign to … Continue reading →

I love it when people say “Be Yourself.” It is simple, gives people a sense of empowerment, and the phrase could be used in almost any situation that requires advice. For example, If one  has  to speak in front of … Continue reading →

Can an understanding of Buddhist philosophy help us become more effective marketing communicators?  I believe the answer is a most definite “yes.”  In order to fully explain why I believe this is the case, a basic understanding of Buddhism is … Continue reading →

Considered to be the most recognized trademark in the world, Coca Cola has enjoyed a very steady rise to the top. It is instantly recognizable in any country or language and it has always been at the forefront of admirable … Continue reading →

I have a habit of identifying fictional TV characters with the brands they use.  Like the Ron Livingston character on Band of Brothers who only drank Vat 69. Or the Milton character in Office Space and his red Swingline stapler.  … Continue reading →