Monthly Archives: March 2013

FOR YOUR CONSIDERATION…

Posted on March 4, 2013 by James

  The Academy of Motion Pictures Arts and Sciences (AMPAS) every year awards one lucky film the Oscar for “Best Picture.” The “Academy” is comprised of approximately 6000 members who are professionals in the film industry. There are two rounds … Continue reading →

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Frito-Lay: Bold Flavors to Match Bold Marketing

Posted on March 4, 2013 by Allison Soeller

Chicken and Waffles potato chips anyone? If that’s not your cup of tea, perhaps Cheesy Garlic Bread or Sriracha flavored chips will spark your interest. Executives at Frito-Lay sure hope so, as the company has promised a handsome one million … Continue reading →

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Neither Rain, nor Snow, nor dark of night . . . competition, however, that’s a Different Story

Posted on March 2, 2013 by Chen-Chih

When we think about marketing, we typically think about how it is created, its substantive messaging, and to what type of audience it is intended to reach.  What we typically don’t think about is how it transcends all elements of … Continue reading →

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The Most Interesting Commercials in the World

Posted on March 2, 2013 by aahnamal

This gallery contains 3 photos.

By Kim Tarabetz       If you have ever gone to a social event where men in the 21 – 40 age bracket were drinking beer, chances are you heard a quote that sounds something like this: He has … Continue reading →

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CAPTCHA Your Attention

Posted on March 1, 2013 by Eric

It’s noon on Thursday, I’ve got my Ticketmaster presale password and am ready for an old-fashioned online battle. I select “Best Available,” cross my fingers and wait. Then the little CAPTCHA box pops up where I expect to enter the … Continue reading →

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Content Marketing Extends Life of TV Characters

Posted on March 1, 2013 by Deborah

Among the many buzzwords making the rounds in marketing circles these days is “content marketing,” which comes with a variety of definitions, but “basically, content marketing is the art of communicating with your customers and prospects without selling.” (Content Marketing … Continue reading →

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Oh Audrey!

Posted on March 1, 2013 by huanlin

Audrey Hepburn was a big fan favorite when she was young and when she died her style and movies were instantly referred to as classic. You can easily look at pictures of her so you know what a classy lady … Continue reading →

Posted in Uncategorized | 8 Comments