Monthly Archives: March 2014

While you may not have a shot at the billion dollar bracket, Quicken Loans is getting a steal  You have probably have heard a little something about March Madness. With Selection Sunday in full swing, the countdown to the tipoff … Continue reading →

Multi-channel attribution (MCA) is used to help marketers better understand what tactic, program or tool can be attributed towards a sale. With so many different online marketing avenues (Facebook, Twitter, banner ads, etc), marketers are faced with the challenge of … Continue reading →

In recent months, I have become very aware of outdoor ads. They are everywhere and it is pretty easy to tune them out. In Los Angeles, there are so many of them, it takes a really clever one to catch … Continue reading →

For the most part, I watch the Super Bowl for the commercials. I do so because you’re always sure to see something that is cutting edge, controversial and emotional (and sometimes all of the above). This year was no exception … Continue reading →

I love the Oscars. I love Ellen DeGeneres. So I was in heaven Sunday night watching her host the Oscars on ABC. The glitz, the glamour, the tweeting! I couldn’t wait to log in to my Twitter account and help … Continue reading →

I recently took The Modern Marketing© 10-question Quiz to assess what areas could use improvement at my work – a trade union of about 20,000 members. In terms of social media activity and media outreach, we scored fairly high; but … Continue reading →

Coca-Cola’s latest campaign has created stir in the Big Apple and San Francisco.  The simple white posters with black lettering have been displayed at local bus stops and subways and have gained notoriety, curiosity, and controversy from onlookers.  The writing … Continue reading →