Monthly Archives: November 2014

As we ramp up to the semester’s end, “be more dog” and embrace the fun in life sounds like a good message. O2 is a mobile telephone service provider hoping to be top dog in the UK. O2’s Be More Dog … Continue reading →

This past week we celebrated Veterans Day. While it is only one day, it is good to see we now celebrate our Veterans every day. Today, we thank those who have served. More than that, we walk up to these … Continue reading →

Procter & Gamble spends billions of dollars advertising its arsenal of brands, from Tide, Bounty and Charmin to CoverGirl and Pantene and Olay. But the consumer packaged goods giant also spends a great deal marketing its products’ relationships with consumers—especially … Continue reading →

McDonalds has recently directly taken on criticisms of its food quality by calling out the claims of product laden “pink slime”, fake chicken meat, and worm tainted beef. But does the “Our Food. Your Questions” campaign really make anyone feel … Continue reading →

When you are using all sorts of social media on your iPhone, iPad or MacBook, do you know that the company which created all these does not even have a Facebook or Twitter account? Though all its products have a … Continue reading →

Thanks to “Saturday Night Live,” a few weeks ago, GoPro received an early Christmas present; free and effective advertising to millions of middle-aged viewers. Colon Cancer is obviously a very serious issue as it is reported to be the #2 cause … Continue reading →

Alex Lee, a teenager from Texas, became a worldwide celebrity literally overnight when a picture of him was posted onto Twitter and went viral (Heine, 2014). The picture was posted by a teenage girl and showed Alex working at his … Continue reading →

Do you think that Olympic sponsorships pay off for companies such as Lenovo? There is a interesting case that new brand without any endorsement by power brand joined sponsorship during Olympic games. In 2005, China’s Lenovo Group acquired IBM’s personal … Continue reading →

The Forbes article entitled, “Why Integrated Marketing Communications Is More Important Than Ever,” deals with the topic that retailers must not just rely on one avenue in order to get their message across to the consumer. In my opinion, you … Continue reading →